Brand strategy
Audience research helps a business understand customer needs and develop a consistent message.
Ask admissionsHow are audience research and brand strategy covered?
Digital marketing
For people interested in how brands reach audiences, build relationships and measure digital activity.
What does this
subject involve?
Digital marketing connects customer research, brand positioning and campaign measurement. It asks who a business wants to reach, which channels make sense, and whether the activity produces useful results.
This guide explains the subject, not a confirmed SALM curriculum. Ask admissions for the current programme, qualification and module details.
YOUR NEXT STEPExplore digital marketing
Explore digital marketing
with admissions.
Share your interests. Ask for written details of the qualification, awarding organisation, fees, entry requirements, delivery and available intakes.
No documents or payment are needed to enquire.
Digital marketing questions
Ask us a questionIs digital marketing only about social media?
No. Social media is one part of the field. Digital marketing also includes audience research, search, email, websites, campaign planning and measurement. Ask admissions which areas are covered in a confirmed programme.
What should I ask about practical work?
Ask whether a confirmed programme includes campaign briefs, research, reporting or portfolio work, which tools are used, and how feedback is provided. These details will help you compare it with your professional goals.
How do I confirm programme availability and fees?
Use the enquiry form to ask for current written programme details: the qualification and awarding organisation, entry requirements, fees, delivery format and available intakes. This subject guide is not an enrolment offer.